Target vs Amazon baby Registry – Which one is Right for You?

When you’re searching for the best baby registry to meet your needs, there are many options to choose from. The choices can sometimes feel overwhelming, which is why we’ve take a look at the best baby registries and published it here.

If we narrow it down to Target vs Amazon baby registries, which one is better? How are they different? And what do they offer?

It all comes down to what you prefer, really, but one will likely meet your needs more than the other. The best way to choose is to compare the features that matter most to you and see which comes out on top.

We’re going to help you do just that. Keep reading to learn the pros and cons of Target and Amazon’s baby registries and decide which one works best for you.

Share your Baby Registry without being Tacky. See how

Target Vs Amazon Baby Registry: Features

Let’s take a look at the features of both the Amazon and Target baby registries in more detail.

Discounts and Perks

Discounts and perks can save you money, and help you discover a variety of products. With so many items on your baby registry, you may need to purchase anything that wasn’t gifted by family and friends during your baby shower.

This is where a discount on any remaining registry items really helps out. Check out how discounts and perks from Amazon and Target stack up below.

Amazon

When you create a baby registry with Amazon, you’ll receive 10% off any registry items you purchase, and 15% off if you’re a Prime member. The discount is eligible on any remaining baby registry items within 60 days, before or after, your baby’s due date. You can use the discount on up to two orders with a combined item total of $2,000.

Amazon also offers a diaper discount to help parents save even more. You’ll receive 20% off eligible diaper purchases for one year. This discount unlocks when you reach $500 in purchases from your registry and will come in handy as your baby goes through many (and we do mean many!) boxes of diapers in their first year.

amazon baby reigstry welcome box

Along with discounts, registry owners can also claim a free welcome box full of free goodies valued at $35. To receive the box, you have to first be a Prime member, complete 60% of your checklist and have at least a $10 purchase from your registry. The welcome box items vary but can include baby wipes, baby hygiene products, prenatal vitamins, burp cloths, and more.

With Amazon, you can also enter for a chance to win your entire baby registry for free.

Target

Target registry owners receive a 15% discount on any items still left on their registry. Eight weeks prior to your baby’s due date, you’ll receive a coupon to use in a Target store, and another for purchases online at Target.com. The coupon expires 6 months after your due date.

Once you create your Target baby registry, you’ll receive your welcome kit full of coupons and samples worth $100. Stop in at a Target store to claim your welcome kit or request to have it shipped to your home. Welcome kit items may include a diaper sample pack, baby lotion, pacifier, wipes, and more.

Related Article: Target Baby Registry Checklist

target baby registry welcome kit

Throw a Virtual Baby Shower so Everyone Can Celebrate!

Free Trial – 14-Day Refund for any reason
• Only 1 Minute Setup!
• 80+ Custom Themes & Matching Invites
• Use Any Online Registry
Send Unlimited Invites and Updates
• Baby Shower Games with Scoreboards, Give Prizes!

Build Your Shower

Returns

You aren’t going to love every single item you receive from family and friends, even if it was purchased from your baby registry. Some items just may not work for you. And the inevitable case of duplicate gifts will happen at some point before baby arrives. Since you probably don’t need three baby bathtubs or multiple sets of the same outfit in the same size, you’ll have to make a few returns.

Some return policies are convenient, especially for new parents, and others not as much. Let’s see how Amazon and Target return policies compare.

Amazon

Items purchased from your baby registry by family and friends can be returned up to a year from the date it was shipped. Anything purchased by the registry owner needs to be returned within 90 days of receipt, which is three times of Amazon’s regular return policy of 30 days.

Target

Anything purchased from your Target registry, by a loved one or by yourself, can be returned to a Target store for up to a year after your baby’s due date. This gives new parents ample time to take back anything they won’t use for their little one.

Ease of Use

target baby registry
Image from: debpreston.com

As you’re preparing for your sweet baby to arrive, you have plenty to think about. The last thing you want is a complicated baby registry that is difficult to use. The best platforms will be a breeze to use, even for family and friends who aren’t very tech-savvy. 

A complicated format that loved ones can’t figure out will result in frustration. You may end up with more gift cards than baby items if a registry is difficult to navigate.

Let’s see how easy it is to use the Amazon and Target baby registries.

Amazon

Many people are already familiar with shopping on Amazon. When you set up a baby registry, it’s part of the main Amazon platform, and not on a separate app. This makes it super easy for family and friends to shop your registry since most of them are already familiar with Amazon’s site. You also have access to a plethora of items you can’t find elsewhere.

Loved ones who are already Prime members will enjoy fast and free shipping on many items they purchase from your list.

Amazon also has one of the easiest checkout experiences out there. You can add registry items to your cart simply by clicking the “add to cart” button straight from the registry list. During checkout, Amazon gives you the option to mark the item as a gift and select gift wrapping options. This is especially handy if the gifts are shipped straight to the parents-to-be.

amazon baby registry check out

Target

Unlike Amazon, Target has physical stores where you can shop for items. If you are setting up a Target baby registry in the store, you can see and touch the items you’re adding to your registry. This will help you make a more informed decision. If you need assistance setting up your registry, a Target associate can help you.

Family and friends can conveniently shop at their local Target while they’re out running errands. They can pull up your registry using their Target app, or print it at the gift registry kiosk. The list will also let shoppers know which aisles to shop for each registry item. This is a great option for loved ones who prefer to shop in person.

Target also lets you add items from other websites to your registry, which makes it a one-stop shopping experience. It’s also a great option if you don’t want to be overwhelmed by choices, like on Amazon’s website.

Group Gifting

Group gifting is great for big-ticket items on your registry, like cribs, car seats, and strollers. Loved ones can pitch in together to purchase these items without taking on the expense all on their own.

Both Amazon and Target allow group gifting. At Target, all registries are automatically set up to allow group gifting for items over $100.

target baby registry group gifting

Comparison – Amazon Vs Target Baby Registry

Welcome Kit

Group Gifting

Universal Registries

Ease of Use

Return Policy

Discounts

Amazon

$35

90 days

10% discount on registry items or 15% for Prime members.

Target

$100

1 year

15% Discount

Read: 11 Best Eco-Friendly Baby Shower Gifts for Natural -Minded Parents-to-Be

Our Takeaway

In a feature-based comparison, Target’s baby registry is the clear winner. They offer a 15% discount on items (no membership required), a longer return window, and a more impressive welcome kit.

However, it all comes down to your personal preferences. If having a wide variety of choices and more in-stock items is a priority, go with Amazon.

Choose Target if you don’t like being overwhelmed by choices and could benefit from physical assistance from an associate to set up your registry. Target is also the way to go if you want extra discounts.

Both are great options – it just comes down to what works best for you.

Related Articles:

webbabyshower team jacqueline mann

Jacqueline Mann is a freelance content writer with more than 10 years of experience in the communications field. In her free time, she enjoys trips to the library with her son, watching anime with her husband, and relaxing with a weekly yoga practice.

Related Articles
image
Baby Shower Registry Tips

How to Get Free Diapers: The Ultimate Guide

Introduction to Getting Free Diapers Get ready for a game-changing revelation! Hold on to your baby booties because we're about to drop some exciting news:…

image
Baby Shower Registry Tips

What Is a Diaper Fund and How To Include It In Your Baby Shower Registry Plans

What is a Diaper Fund? Interested in a diaper fund but not certain what it means? Look no further, we have all the answers you…

image
Baby Shower Registry Tips

Amazon Diaper Fund How To Set Up Guide : Shower Parents With Essentials

If you’re looking for a simple way to support a new mom, you’ve come to the right place! Amazon offers a terrific method for expecting…

image
Baby Shower Registry Tips

11 Best Baby Registries in 2024 – Which One is Best for You?

Are you expecting a new baby soon? If so, then you’ve probably already figured out there are tons of online & virtual baby registries to…

Free Demo